Search RodSpots
Email Subscription
-
Recent Posts
Categories
Monthly Archives: March 2011
Happy April First!
This is one of eight different commercials running heavily all day April 1st on all six commercial radio stations in the market. (If the local NPR affiliate would allow it, they’d be running there, too.) It’s a special one-day campaign, … Continue reading
Got Originality?
Give me a break. “Got Botox?!” Imitation, the Rev. Colton insisted, is the sincerest form of flattery. In the annals of American advertising, no slogan has attracted so many imitations—trite or inane as they may be—as the legendary Got Milk?, … Continue reading
The Original, One and Only
Uncle Sam—an American original Here is a one-word reason advertisers should give serious consideration to participating in their radio commercials: originality. Each of us is, in the strict sense of the word, unique. An original, not a clone. As … Continue reading
Accentuate the Positives: Client-Voiced Radio Commercials
I’ll admit there are advertisers who should be discouraged from doing their own radio commercials. (Here I would love to insert a few perfect examples, but let’s be charitable.) Still, my tendency is to err in the direction of giving … Continue reading
Creating Profitable Radio Advertising: the Advertiser as Expert
Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and expertise, their accessibility, even their personalities to competitive advantage. After all, as owners their words carry more weight. They are the local … Continue reading