Monthly Archives: July 2018

“How Often Should My Message Be Repeated?”

Posted on July 30, 2018 by Rod Schwartz

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Wanamaker’s famous quote on advertising has been widely disseminated. For some, it has inspired bold risk-taking and marketing breakthroughs; “nothing ventured, nothing gained.” … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing | 1 Comment

Conversations in Advertising: Are You a Participant or an Eavesdropper?

Posted on July 19, 2018 by Rod Schwartz

By Photos by Bertilvidet, European People’s Party, Republican Conference of the United States House of Representatives. Collage/graphic by Didia [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons Whether you’re a business trying to engage consumers or a political candidate wooing voters, … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, political advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , , | Leave a comment