Daily Archives: July 30, 2018

“How Often Should My Message Be Repeated?”

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Wanamaker’s famous quote on advertising has been widely disseminated. For some, it has inspired bold risk-taking and marketing breakthroughs; “nothing ventured, nothing gained.” … Continue reading

Posted in Advertising (General), Branding, Business, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing | 1 Comment