Search RodSpots
-
-
Recent Posts
Categories
- Acoustics
- Advertising (General)
- Audio Equipment
- Awards
- Beverages
- Billboard
- Branding
- Business
- Casting Talent
- Client-voiced commercials
- Communication
- Consistency
- Consultants
- Consumer behavior
- Copy
- Copywriting
- Demonstration (demo) tapes
- Disclaimers
- editor
- Ginger Beer
- Got Milk?
- Grace Broadcast Sales
- graphic design
- information overload
- Internet
- Jingles
- life lessons
- Madison Avenue
- Magazine
- Management
- Newspaper
- Ogilvy
- Paul Harvey
- Pay-per-click
- political advertising
- Positioning
- Problem-solving
- Procrastination
- Productivity
- Professional Services Advertising
- Promotions
- Proofreading
- Radio Advertising
- Radio Commercials
- Radio Copywriting
- Radio Production
- Radio Sales Cafe
- Recipes
- recruitment
- Rush Limbaugh
- Sales
- Sales & Marketing
- Shop Local
- Sign
- Slogans and taglines
- Storytelling
- TMI
- Uncategorized
- Voice Acting
- Voiceover
Category Archives: Consultants
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consultants, Copy, Copywriting, life lessons, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Storytelling
Tagged Advertising, business, marketing, story, Storytelling, Wizard of Ads, words
Leave a comment
Advertising Lessons from 1923 and 1927
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consultants, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, Madison Avenue, Magazine, Newspaper, Ogilvy, Positioning, Print, Problem-solving, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Claude, Hopkins, lessons, preemptive advertising, Scientific Advertising
Leave a comment
A Tale of Two Lawyers
It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling
Tagged "legal advertising", "Monday Morning Memo", "Roy H. Williams", Advertising, attorney, lawyer, online, pay-per-click, Radio
1 Comment
Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
1 Comment
The Man with One Leg (Guest Blog)
Marcus Sheridan, an inbound marketing specialist and consultant, blogs at his website, The Sales Lion. My daughter Rebecca subscribes to his feeds (as do I now) and passed this post along to me in an email. I was impressed with … Continue reading
Chris Lytle on “Inbox Detox”
When Chris Lytle has something to say, it’s worth paying attention. Especially if you’re in sales. This morning I received two emails from Chris. The first was in response to a question I asked him last week. The second, a … Continue reading
Posted in Consultants, email, information overload, Problem-solving, Productivity, Sales & Marketing, TMI
Tagged Chris, consultant, Email, information, Lytle, overload, sales, zero
Leave a comment