Category Archives: Consistency

How the New Business Landscape Is Challenging Tradition and Igniting Radio Advertising Sales

How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect … Continue reading

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Grace Broadcast Sales, Internet, Positioning, Productivity, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling | Tagged , , , , , , , , | Leave a comment

Advertising and the Two Gateways to the Brain

Which is more powerful, the eye or the ear?  If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, information overload, Jingles, Magazine, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , | 1 Comment

A Tale of Two Lawyers

It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling | Tagged , , , , , , , , | 1 Comment

Expert Use of Radio Advertising by LASIK and Cataract Surgery Specialist – Another Radio Advertising Success Story

As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, where judgments are made about … Continue reading

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , , , | Leave a comment