Tag Archives: testimonials

Expert Use of Radio Advertising by LASIK and Cataract Surgery Specialist – Another Radio Advertising Success Story

Posted on January 6, 2013 by Rod Schwartz

As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, where judgments are made about … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , , , | Leave a comment

“WORD-OF-MOUTH IS MY BEST ADVERTISING.”

Posted on December 15, 2011 by Rod Schwartz

“I don’t need to advertise.  I rely on word-of-mouth. My customers tell their friends.”   How often have you heard those words? Personal referrals and recommendations are powerful, especially when we’re considering the purchase of a product or service from a … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , | 7 Comments