Tag Archives: TV

For All Your [Fill-in-the-Blank] Needs

cli·ché (noun) – a phrase that is overused and betrays a lack of original thought Just for fun sometime, make a mental note of all the ads you encounter that contain these five words: “for all your __________ needs.”   Every time … Continue reading

Posted in Branding, Business, Client-voiced commercials, Copy, Copywriting, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production | Tagged , , , , | Leave a comment

“How to Write Good” – Help for Ad Writers from Federal Employees

Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would be among them? Meet PLAIN, the Plain Language and Information Network, a group founded in the … Continue reading

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Newspaper, Print, Productivity, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment