Tag Archives: cliche

For All Your [Fill-in-the-Blank] Needs

cli·ché (noun) – a phrase that is overused and betrays a lack of original thought Just for fun sometime, make a mental note of all the ads you encounter that contain these five words: “for all your __________ needs.”   Every time … Continue reading

Posted in Branding, Business, Client-voiced commercials, Copy, Copywriting, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production | Tagged , , , , | Leave a comment