Tag Archives: Newspaper

Dazzling Them With Brilliance in Moscow, ID

Posted on September 5, 2012 by Rod Schwartz

You can’t drive by this thing without noticing it.  And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!!  The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading →

Posted in Advertising (General), Billboard, Business, Communication, Copy, graphic design, information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Sign, Slogans and taglines, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

“How to Write Good” – Help for Ad Writers from Federal Employees

Posted on September 1, 2012 by Rod Schwartz

Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would be among them? Meet PLAIN, the Plain Language and Information Network, a group founded in the … Continue reading →

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Newspaper, Print, Productivity, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Advertising Slogans We’d Love to See – Any Mass Retailer

Posted on August 12, 2012 by Rod Schwartz

Lowest Prices of the Season* *and by that we mean “until the next time we say ‘Lowest Prices of the Season.’” Ever ask yourself what all these stores mean when they advertise “lowest prices of the season” or “biggest sale … Continue reading →

Posted in Advertising (General), Business, Communication, Copy, Newspaper, Slogans and taglines | Tagged , , , , , , , , , , , , , | Leave a comment

Context Matters

Posted on April 25, 2012 by Rod Schwartz

Whenever I meet with a new advertising client or prospect, one of the first items of business is to come to a meeting of the minds concerning the singular importance of: The Message. What-the-ad-says has more to do with the … Continue reading →

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, editor, graphic design, Newspaper, Print, Problem-solving, Professional Services Advertising, Promotions, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling | Tagged , , , , , , , , | Leave a comment

Ol’ Smudgy Takes a Page from Radio’s Playbook

Posted on February 14, 2011 by Rod Schwartz

You have to admit, this does not look like a typical newspaper ad: This ad has been running recently in The (Spokane, WA) Spokesman-Review — not in the classifieds, as the image above might suggest, but in the first section … Continue reading →

Posted in Advertising (General), Radio Advertising, Radio Commercials, Sales & Marketing | Tagged , , , , , , | 1 Comment