Tag Archives: message

Please Text and Drive

Posted on May 12, 2016 by Rod Schwartz

That got your attention, didn’t it?   But why did it grab you? Because the message is short and to-the-point. Easy to comprehend. Because the message shocked you, at least a little. If you know of someone who died in … Continue reading →

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Context Matters

Posted on April 25, 2012 by Rod Schwartz

Whenever I meet with a new advertising client or prospect, one of the first items of business is to come to a meeting of the minds concerning the singular importance of: The Message. What-the-ad-says has more to do with the … Continue reading →

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, editor, graphic design, Newspaper, Print, Problem-solving, Professional Services Advertising, Promotions, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling | Tagged , , , , , , , , | Leave a comment