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Tag Archives: message
Please Text and Drive
That got your attention, didn’t it? But why did it grab you? Because the message is short and to-the-point. Easy to comprehend. Because the message shocked you, at least a little. If you know of someone who died in … Continue reading →
Context Matters
Whenever I meet with a new advertising client or prospect, one of the first items of business is to come to a meeting of the minds concerning the singular importance of: The Message. What-the-ad-says has more to do with the … Continue reading →
Posted in Advertising (General), Branding, Communication, Copy, Copywriting, editor, graphic design, Newspaper, Print, Problem-solving, Professional Services Advertising, Promotions, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling
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Tagged Advertising, context, copywriting, editor, magazine, message, Newspaper, print, proofreading
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