Tag Archives: Billboard

Please Text and Drive

Posted on May 12, 2016 by Rod Schwartz

That got your attention, didn’t it?   But why did it grab you? Because the message is short and to-the-point. Easy to comprehend. Because the message shocked you, at least a little. If you know of someone who died in … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

An Advertising Slogan We’d Love to See – Casino

Posted on August 5, 2012 by Rod Schwartz

Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading →

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines | Tagged , , , | Leave a comment