Tag Archives: words

“How to Write Good” – Help for Ad Writers from Federal Employees

Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would be among them? Meet PLAIN, the Plain Language and Information Network, a group founded in the … Continue reading

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Newspaper, Print, Productivity, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Is Your Brand a Joke?

I enjoy a funny story as much as anyone.  But not every joke is worth telling, certainly not in all places, at all times. Just because you can tell it doesn’t mean that you should. Context matters, it really does.  … Continue reading

Posted in Advertising (General), Branding, Communication, Copywriting, Print, Professional Services Advertising, Promotions, Sales & Marketing, Uncategorized | Tagged , , , , | 1 Comment

The Power of Words

“Choose your next witticism carefully, Mr. Bond.  It may be your last.”   –Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, … Continue reading

Posted in Advertising (General), Branding, Casting Talent, Client-voiced commercials, Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | 3 Comments

Words and Voices, the Art of Persuasion

I create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to ideas and make them soar. Words move people, products, and services. Words turn strangers into customers, and customers into evangelists. But … Continue reading

Posted in Advertising (General), Casting Talent, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Voice Acting, Voiceover | Tagged , , , , , , , , , , , | Leave a comment