Tag Archives: words

Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners

Posted on April 20, 2020 by Rod Schwartz

Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consultants, Copy, Copywriting, life lessons, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Storytelling | Tagged , , , , , , | Leave a comment

“How to Write Good” – Help for Ad Writers from Federal Employees

Posted on September 1, 2012 by Rod Schwartz

Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would be among them? Meet PLAIN, the Plain Language and Information Network, a group founded in the … Continue reading →

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Newspaper, Print, Productivity, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Is Your Brand a Joke?

Posted on April 25, 2012 by Rod Schwartz

I enjoy a funny story as much as anyone.  But not every joke is worth telling, certainly not in all places, at all times. Just because you can tell it doesn’t mean that you should. Context matters, it really does.  … Continue reading →

Posted in Advertising (General), Branding, Communication, Copywriting, Print, Professional Services Advertising, Promotions, Sales & Marketing, Uncategorized | Tagged , , , , | 1 Comment

The Power of Words

Posted on June 27, 2011 by Rod Schwartz

“Choose your next witticism carefully, Mr. Bond.  It may be your last.”   –Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, … Continue reading →

Posted in Advertising (General), Branding, Casting Talent, Client-voiced commercials, Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | 3 Comments

Words and Voices, the Art of Persuasion

Posted on February 28, 2011 by Rod Schwartz

I create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to ideas and make them soar. Words move people, products, and services. Words turn strangers into customers, and customers into evangelists. But … Continue reading →

Posted in Advertising (General), Casting Talent, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Voice Acting, Voiceover | Tagged , , , , , , , , , , , | Leave a comment