An Email from a Listener About the Commercials

The email read, in part:

Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5.

#1. Moscow & Pullman Eye Care.  Those two ladies doing the ads have the cutest “girl next door” voices, and the ad gives me warm fuzzies every time I hear it.

#2.  Dr. Jonny Fisher Dental Care – Angus McMolar Cracks me up.

#3.  Sam Dial Jewelry – Sam’s voice is great for ad work as are the ladies who converse with him.  Appreciate the changeup with new ads every few months as well. 

#4.  Garlinghouse Memorial ads are always very good and empathetic to those listening. 

#5.  Ken Paulson Plumbing, good voice, good background music, good jingle. 

When I shared this in the small market radio group on Facebook, a member messaged me, asking if he could hear the commercials in question. So, here they are.

The first three clients were/are mine; the last two are served by another individual. Most have been daily advertisers for many years.

MOSCOW/PULLMAN FAMILY EYE CARE

JONNY FISHER, DDS

SAM DIAL JEWELERS

COLFAX MONUMENT/GARLINGHOUISE MEMORIALS

KEN PAULSON PLUMBING (Disclaimer: “…for all your HVAC needs” was not my idea. 🙂

About Rod Schwartz

Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. Since 1991, Rod and his family have operated Grace Broadcast Sales (GraceBroadcast.com), providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. Rod also operates an independent advertising, marketing, and communications consultancy for small business owners and professionals, FirstStrikeAdvertising.com. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com and on his Viewbug gallery.
This entry was posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling, Voiceover. Bookmark the permalink.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.