From Visual Capitalist, the top 100 brands in 2023, ranked according to value. Amazon, Apple, and Alphabet’s Google lead the pack, and U.S. companies comprise half of this year’s top brands. According to VC:

Amazon ranks number one globally with its brand valued at $299 billion. As a market leader in online retail, it has strong brand loyalty in its B2C segment which generates its largest share of revenue, and is a key player in cloud services for its B2B platforms.

Apple is in close second with a $298 billion brand. It’s important to note that both tech giants brands fell in value from last year, as supply chain disruptions, labor market constraints, and slower forecasted revenue impacted their brands.

Other big tech brands Google (#3) and Microsoft (#4) were next in the ranking. Korean conglomerate Samsung (#6) was the highest-ranking firm based outside of America.

The top 5 economic sectors: Tech, Retail, Media, Banking, and Automobiles.

VC’s Source: Brand Finance Global 500 Report