Tag Archives: creativity

On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)

“That’s really creative—I like it!” For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings. But what makes someone creative? Is it innate or learned behavior? What exactly is creativity? I … Continue reading

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Advertising to Make You Smile

Over the past few years the guys at Howard Hughes  Appliance, TV, and Sleep Shop have used their radio advertising on April 1st to feature imaginative new products or uses for existing products, invented solely to give listeners a little chuckle. … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Consumer behavior, Copy, Copywriting, Positioning, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment