Tag Archives: car advertising

Effective Advertising and the Law of Exclusion

Your business is defined principally by what-you-sell or what-you-do. Are these the only things you talk about in your advertising? May I suggest that you are also defined by what you won’t do or sell, by what you exclude. The principle … Continue reading

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Demonstration (demo) tapes, Positioning | Tagged , , , , , , , | Leave a comment


I had an opportunity to work with a colleague’s auto dealer client last week. His client, Mark, manages the local Chevrolet store and has been its radio spokesman for many years.  Mark writes all his own copy. This is the … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , , | Leave a comment