Tag Archives: car advertising

Effective Advertising and the Law of Exclusion

Posted on March 16, 2017 by Rod Schwartz

Your business is defined principally by what-you-sell or what-you-do. Are these the only things you talk about in your advertising? May I suggest that you are also defined by what you won’t do or sell, by what you exclude. The principle … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Demonstration (demo) tapes, Positioning | Tagged , , , , , , , | Leave a comment

CAR DEALER RADIO ADVERTISING…IMPROVED

Posted on May 25, 2011 by Rod Schwartz

Too many car dealer radio and TV ads sound the same. They all use the same tired clichés, hyperboles, and ad-speak. They shout at the listener, thump their chest, and answer questions nobody’s asking. Small wonder that consumers find it … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , , | Leave a comment