Tag Archives: local

I’d Like to “Buy Local” But… (Guest Blog)

Posted on August 29, 2012 by Rod Schwartz

Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you.  This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points.  Get your free subscription here. As many of my … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Freebie for an Independent Florist

Posted on May 8, 2012 by Rod Schwartz

I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800”  number services. The client, owner … Continue reading →

Posted in Advertising (General), Branding, Copywriting, Grace Broadcast Sales, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , | 1 Comment