Tag Archives: grocery

Fishy Business: “Stop Running That Ad!”

Posted on March 6, 2015 by Rod Schwartz

The customer was obviously upset. She complained to the supermarket owner: I was listening to news talk 1150 and heard your advertisement for “Fresh Atlantic Salmon”.  I just wanted to let you know you are pushing a product that almost … Continue reading →

Posted in Advertising (General), Awards, Branding, Business, Communication, Consumer behavior, Copy, Copywriting, life lessons, Management, Positioning, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , | 2 Comments

Sometimes the Client Wins the Award

Posted on August 27, 2012 by Rod Schwartz

On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading →

Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment