Category Archives: Uncategorized

Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.

Posted on February 4, 2018 by Rod Schwartz

You’re not one of those advertisers who puts their telephone number into their radio ads, are you? Good. Didn’t think so. Because you know better. You chuckle at the mental image of somebody pulling over as they’re driving down the … Continue reading →

Posted in Advertising (General), Branding, Business, Copy, Copywriting, Jingles, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Picture-Perfect Palouse

Posted on January 26, 2018 by Rod Schwartz

The Picture-perfect Palouse – a slideshow featuring photos of the Palouse, captured while on drives and walks in Palouse Country throughout the year.  First-time visitors to the Palouse region describe our unique Palouse landscapes as peaceful, tranquil, different from any other … Continue reading →

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A Modest Proposal for Radio

Posted on October 18, 2017 by Rod Schwartz

 Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading →

Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , | Leave a comment

Testimonial Ads Earn High Marks from the Wizard of Ads®

Posted on August 15, 2017 by Rod Schwartz

Most people reading this blog know who Roy H. Williams is. The Wizard of Ads®, founder of Wizard Academy and the American Small Business Institute, author of the best-selling Wizard of Ads® trilogy and co-author with partners Jeffrey and Bryan … Continue reading →

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Tom Bodett, Still Kickin’ Butt for Motel 6

Posted on June 9, 2017 by Rod Schwartz

In 1992, Tom Bodett’s “Singing Phone Number” spot for Motel 6 took the $100,000 Grand Prize in that year’s Radio Mercury Awards. Since then, his radio spots have been Mercury finalists or winners 22 more times, with another Grand Prize … Continue reading →

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Advertising to Make You Smile

Posted on April 10, 2017 by Rod Schwartz

Over the past few years the guys at Howard Hughes  Appliance, TV, and Sleep Shop have used their radio advertising on April 1st to feature imaginative new products or uses for existing products, invented solely to give listeners a little chuckle. … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Consumer behavior, Copy, Copywriting, Positioning, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

On Radio Anything’s Possible

Posted on January 13, 2017 by Rod Schwartz

It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly. Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s … Continue reading →

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Political Advertising: Radio Wins the Vote

Posted on September 27, 2016 by Rod Schwartz

This is the story of how one political candidate harnessed the power of radio advertising to win a competitive election. Following the death of Washington State Representative Steve Hailey, a former state legislator, Don Cox, was appointed to fill his … Continue reading →

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DON’T Use That Song in Your Commercial

Posted on August 18, 2016 by Rod Schwartz

I was recently asked for a favor: to provide a short voice-over for a video intended for presentation at an upcoming trade show, in exchange for dinner and wine for four at a swanky restaurant, worth around $200-250. We live in … Continue reading →

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What You Don’t Know About Millennials

Posted on August 5, 2016 by Rod Schwartz

I was working on a post on this very theme when the weekly Small Market Radio Newsletter appeared in my inbox and I read my friend Jay Mitchell’s summary of the most recent research into the media consumption habits of Millennials. … Continue reading →

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