Category Archives: Uncategorized

What You Don’t Know About Millennials

I was working on a post on this very theme when the weekly Small Market Radio Newsletter appeared in my inbox and I read my friend Jay Mitchell’s summary of the most recent research into the media consumption habits of Millennials. … Continue reading

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Made in America. Kindasorta.

          In an article from The Detroit Bureau (“The Voice of the Automotive World” – although Crain’s Automotive News might take exception) the headline a couple days ago read: The most ‘American’ car on the road? Toyota … Continue reading

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When You Say America, You’ve Said It All

“With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls ‘maybe the most American summer ever.’ “So Budweiser is going to potentially ingenious, potentially … Continue reading

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Radio Ads Outperform Other Media In Actual R.O.I.

LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report. British advertisers using radio there enjoyed a return on investment (ROI) of £7.70 for every £1 … Continue reading

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Cremo of the Crop

Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of … Continue reading

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Please Text and Drive

That got your attention, didn’t it?   But why did it grab you? Because the message is short and to-the-point. Easy to comprehend. Because the message shocked you, at least a little. If you know of someone who died in … Continue reading

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“Leaving the Country If Trump’s Elected? Let Me Sell Your Home.”

Now here’s an example of brilliant Realtor® advertising! This message is bound to have lots of people in her community talking about her and engaging with her, regardless of their politics. As a prospecting and awareness-building ad, this is as … Continue reading

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Low-cost and no-cost advertising ideas

A recent Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to … Continue reading

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Make Your Own Ginger Beer – Homemade Ginger Beer Improved

(This post, my first of 2016, has nothing to do with advertising or radio though. Rather, I’m going to share my recipe for making homemade ginger beer – the non-alcoholic variety – along with some valuable tricks I’ve learned along … Continue reading

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Fishy Business: “Stop Running That Ad!”

The customer was obviously upset. She complained to the supermarket owner: I was listening to news talk 1150 and heard your advertisement for “Fresh Atlantic Salmon”.  I just wanted to let you know you are pushing a product that almost … Continue reading

Posted in Advertising (General), Awards, Branding, Business, Communication, Consumer behavior, Copy, Copywriting, life lessons, Management, Positioning, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , | 2 Comments