Tag Archives: phone

Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.

Posted on February 4, 2018 by Rod Schwartz

You’re not one of those advertisers who puts their telephone number into their radio ads, are you? Good. Didn’t think so. Because you know better. You chuckle at the mental image of somebody pulling over as they’re driving down the … Continue reading →

Posted in Advertising (General), Branding, Business, Copy, Copywriting, Jingles, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

An Expensive Lesson on the Value of Branding (Guest Blog)

Posted on August 13, 2012 by Rod Schwartz

{Thanks to the irrepressible Phil Bernstein of Portland, OR for this insightful post on the value of brand advertising, reprinted here with his permission.} Recently I met with the Executive Vice President of a phone and Internet company in the … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Positioning, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Sales, Sales & Marketing | Tagged , , , , , , , , , , , , , | Leave a comment