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Monthly Archives: December 2012
“If I Don’t Go, I Don’t Get”
“If I Don’t Go, I Don’t Get” This ad was written in 1975 for The Warner & Swasey Company of Cleveland, Ohio, manufacturer of heavy industrial equipment and machinery, the latest installment (at that time) in a series of 1000 … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Life lessons, Magazine, Management, Newspaper, Positioning, Print, Storytelling, Uncategorized
Tagged Advertising, branding, corporate, positioning, Storytelling, Swasey, values, Warner
1 Comment
Ed Van Nuland on Procrastination
My buddy Ed Van Nuland never fails to impress with his witty one-offs. A favorite of mine is the term he invented to describe the state of being temporarily short of funds: Coinus Interruptus. This morning, out of the blue, … Continue reading
Posted in Advertising (General), Communication, Copy, Life lessons, Procrastination, Uncategorized
Tagged aphorisms, art, procrastination, quotations, science
2 Comments