Now here’s an example of brilliant Realtor® advertising! This message is bound to have lots of people in her community talking about her and engaging with her, regardless of their politics. As a prospecting and awareness-building ad, this is as good as I’ve seen.

Oh, how I would love to turn this into a radio spot!

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Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. From 1991 to March 2024, Rod and his family operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. Rod currently operates an independent advertising, marketing, and media consultancy for radio stations, small business owners and professionals, and continues providing syndicated radio features to clients. Find him at RodSchwartz.com. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com and on his Viewbug gallery.