The fact that I retrieved this presentation from a cassette tape tells you something about how long ago I put it together. (Hint: it was before we recorded onto flash memory cards, before we emailed MP3 files, even before we burned CD’s. Seinfeld was airing in prime time, yada-yada-yada.)
Nonetheless, it’s worth sharing.
Thinking about recent client success stories and how best to share them at RSC reminded me of this presentation I cobbled together (when we were still recording on 4-track tapes) to share some of my clients’ success stories with prospective advertisers. It was our local implementation of the RAB’s original “Radio Gets Results” initiative some fifteen years ago.
Back then, I’d give a copy of the cassette tape to a new potential client and ask him to listen to it in the car, driving to or from work. It proved an effective means of establishing credibility with new prospects, and opened many opportunities to help them with their advertising.
Today, a presentation of this sort would likely be posted on a station’s own website, probably via video uploaded to You Tube and pushed to other social networks.
Running time’s about nine minutes, which is 7 minutes longer than I’d make it today. Face it, we live in an era of short attention spans. Better to have more testimonials in a shorter format, methinks.
That said, the clients and their stories were/are real.