My jewelry store client kicks off the holiday season—which accounts for up to a third of his annual sales—with a special commercial that he runs the week leading up to Thanksgiving.
Are you thanking your customers—publicly? In your own voice?
Your local radio station is ready to help you do this now. Give ’em a call.
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. From 1991 to March 2024, Rod and his family operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada.
Rod currently operates an independent advertising, marketing, and media consultancy for radio stations, independent business owners and busy professionals, and he continues providing syndicated audio features to radio and TV station clients. More information is available at RodSchwartz.com.
An avid photographer, Rod shares some of his favorite images at PalousePics.com and on his Viewbug gallery. See Links for details.
Rod Schwartz's radio advertising blog 