In 1992, Tom Bodett’s “Singing Phone Number” spot for Motel 6 took the $100,000 Grand Prize in that year’s Radio Mercury Awards.
Since then, his radio spots have been Mercury finalists or winners 22 more times, with another Grand Prize win in 2009 for his clever “DVD” spot.
The 2017 Radio Mercury Award winners were announced this week. Heading the list of award-winners: Motel 6.
One of Radio’s enduring success stories, Tom Bodett has been the sole pitchman for Motel 6 for more than 30 years. Throughout three decades of swirling changes in society, culture, politics, technology, and the economy, they’ve kept up with the times without changing their formula for success. One guy reading great copy, same kitchy music, same tagline: “We’ll leave the light on for you.”
Congratulations to ad agency The Richards Group, spokesman Tom Bodett, and client Motel 6. Thanks for keeping us entertained while reminding us of your promise to provide a clean, comfortable room at the lowest price of any national chain.
And to leave the lights on for us.
Pingback: Thoroughbred Radio Ad Campaign Races into Hall of Fame | Rod Schwartz's radio advertising blog