Category Archives: Storytelling

Happy April First!

Posted on March 31, 2011 by Rod Schwartz

This is one of eight different commercials running heavily all day April 1st on all six commercial radio stations in the market.  (If the local NPR affiliate would allow it, they’d be running there, too.)  It’s a special one-day campaign, … Continue reading →

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Got Originality?

Posted on March 30, 2011 by Rod Schwartz

Give me a break. “Got Botox?!” Imitation, the Rev. Colton insisted, is the sincerest form of flattery. In the annals of American advertising, no slogan has attracted so many imitations—trite or inane as they may be—as the legendary Got Milk?, … Continue reading →

Posted in Advertising (General), Branding, Communication, Got Milk?, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling | Tagged , , , , , | Leave a comment

The Original, One and Only

Posted on March 30, 2011 by Rod Schwartz

Uncle Sam—an American original Here is a one-word reason advertisers should give serious consideration to participating in their radio commercials: originality.   Each of us is, in the strict sense of the word, unique. An original, not a clone. As … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , | Leave a comment