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Tag Archives: viewer
Conversations in Advertising: Are You a Participant or an Eavesdropper?
By Photos by Bertilvidet, European People’s Party, Republican Conference of the United States House of Representatives. Collage/graphic by Didia [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons Whether you’re a business trying to engage consumers or a political candidate wooing voters, … Continue reading →
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Political advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling
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Tagged Advertising, campaign, Cathy McMorris Rodgers, eavesdropper, engagement, fourth wall, Lisa Brown, listener, participant, Political advertising, Radio, Storytelling, television, viewer
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