An Advertising Slogan We’d Love to See – Casino

"Where Winning Happens"

Guaranteed in writing, tooDrove past this billboard some years ago and had to snap a picture of it.

Drove past this billboard some years ago and had to snap a picture of it.

“Where winning happens,” the casino’s headline cheerfully proclaims.

And winning does happen, of course.

Occasionally.

I wonder if they’d entertain an alternate headline:

“What Have You Got to Lose?” 

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About Rod Schwartz

Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. From 1991 to March 2024, Rod and his family operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. Rod currently operates an independent advertising, marketing, and media consultancy for radio stations, independent business owners and busy professionals, and he continues providing syndicated audio features to radio and TV station clients. More information is available at RodSchwartz.com. An avid photographer, Rod shares some of his favorite images at PalousePics.com and on his Viewbug gallery. See Links for details.
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