Author Archives: Rod Schwartz

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About Rod Schwartz

Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. From 1991 to March 2024, Rod and his family operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. Rod currently operates an independent advertising, marketing, and media consultancy for radio stations, independent business owners and busy professionals, and he continues providing syndicated audio features to radio and TV station clients. More information is available at RodSchwartz.com. An avid photographer, Rod shares some of his favorite images at PalousePics.com and on his Viewbug gallery. See Links for details.

Matters of Life and Death

There Is a Point of No Return In 1922, archaeologists uncovered the tomb of Tutankhamun. Inside lay his mummified body and the treasures buried with him—riches meant to be enjoyed in the afterlife. Today, visitors to the Grand Egyptian Museum … Continue reading

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Thinking Like God in the Age of Artificial Intelligence

This observation, attributed anecdotally to inventor Thomas A. Edison, conveys the author’s disdain for intellectual laziness. One can only imagine what he might have said had he lived to see the rise of artificial intelligence (AI) and its influence as … Continue reading

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When Death Comes

Charlie Kirk awoke on the morning of September 10, 2025, not knowing that the next few hours would be his last on this earth. 24 years earlier, as Todd Beamer was boarding United Airlines flight 93 from Newark, he had … Continue reading

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The Restless Heart and the Hope of Christmas

“Merry Christmas!” This universal Christmas greeting permeates our interactions with others during this season of comfort and joy, happiness and good cheer. Here we are, living in the freest, most prosperous nation on earth, a fact made even more marvelous … Continue reading

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On Thanksgiving

“In everything give thanks.…” The apostle Paul’s simple exhortation is easy enough to understand but often found difficult to practice, especially when we’re faced with suffering or setbacks to our health, our finances, our work, or a relationship that’s become … Continue reading

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The Problem with A.I. “Humans”

I’ve been noticing a trait common to all the AI-generated “humans” in the video ads I see online—and they’re ubiquitous these days—including those made using the images and audio of real people: they all come across to me as being … Continue reading

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Sam Dial’s Thanksgiving Commercial

My jewelry store client kicks off the holiday season—which accounts for up to a third of his annual sales—with a special commercial that he runs the week leading up to Thanksgiving. Are you thanking your customers—publicly? In your own voice? … Continue reading

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An Email from a Listener About the Commercials

The email read, in part: Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5. #1. Moscow & Pullman Eye Care.  Those … Continue reading

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Inexpensive Tools to Help Grow Your Sales or Business—Introducing AppSumo

If you’re an entrepreneurial salesperson, marketer, or business operator, you’re going to love this! AppSumo is a clearinghouse for a ton of inexpensive and highly useful digital tools for sales and marketing, to help you expand your effectiveness! Here are 5 … Continue reading

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The 100 Most Valuable Brands

From Visual Capitalist, the top 100 brands in 2023, ranked according to value. Amazon, Apple, and Alphabet’s Google lead the pack, and U.S. companies comprise half of this year’s top brands. According to VC: Amazon ranks number one globally with its … Continue reading

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