Category Archives: Problem-solving

Best-Selling Wizard of Ads Trilogy…FREE!

Posted on March 14, 2012 by Rod Schwartz

If Roy H. Williams has advertised this elsewhere, I’ve not seen it.  But earlier this week, as I was poking around the Wizard’s website, I happened to notice that he’s making available FREE (for how long?) all three of his … Continue reading →

Posted in Advertising (General), Branding, Communication, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

“WORD-OF-MOUTH IS MY BEST ADVERTISING.”

Posted on December 15, 2011 by Rod Schwartz

“I don’t need to advertise.  I rely on word-of-mouth. My customers tell their friends.”   How often have you heard those words? Personal referrals and recommendations are powerful, especially when we’re considering the purchase of a product or service from a … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , | 9 Comments