Category Archives: Sales & Marketing

Ol’ Smudgy Takes a Page from Radio’s Playbook

Posted on February 14, 2011 by Rod Schwartz

You have to admit, this does not look like a typical newspaper ad: This ad has been running recently in The (Spokane, WA) Spokesman-Review — not in the classifieds, as the image above might suggest, but in the first section … Continue reading →

Posted in Advertising (General), Radio Advertising, Radio Commercials, Sales & Marketing | Tagged , , , , , , | 1 Comment

Raiders of the Lost (Radio) Advertising Budget

Posted on February 13, 2011 by Rod Schwartz

Advertising dollars are scarce in the best of times. Competition is always fierce. But in today’s economy, can any businessperson afford to squander his limited advertising budget? You wouldn’t think so. There have never been more places for advertisers to … Continue reading →

Posted in Advertising (General), Radio Advertising, Sales & Marketing | Tagged , , , | 3 Comments