Category Archives: Uncategorized

The Charge of the Mosquito

Posted on August 27, 2011 by Rod Schwartz

             Mosquitos suck. They’re tiny. They’re irritating. And they’re inevitable. Even if you’re fortunate enough to live in an area where these biting insects aren’t a problem (does such a place exist?), you still face the … Continue reading →

Posted in Communication, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , | 1 Comment

RADIO-MERCURY MUSINGS

Posted on July 12, 2011 by Rod Schwartz

Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading →

Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | Leave a comment

Grace Broadcast Sales Celebrates 20 Years of Service to Local Direct Radio Advertising Sales Departments and Radio Advertisers

Posted on May 10, 2011 by Rod Schwartz

(reprinted by permission from Small Market Radio Newsletter, May 9, 2011) 20 Years of Service The year was 1991. A radio seller and sales manager was about to take the leap of faith familiar to all business owners.  For years, … Continue reading →

Posted in Communication, Grace Broadcast Sales, Radio Advertising, Radio Production, Radio Sales Cafe, Sales & Marketing, Uncategorized | Tagged , , , , , , , | Leave a comment

Remember Your Customers’ Birthdays and They’ll Remember You!

Posted on February 16, 2011 by Rod Schwartz

One of the definitions of elegance is simplicity. When it comes to promotions, I’m a big believer in keeping things simple – especially in this age of the 11-second attention span. Here’s a promotion any radio station or advertiser can … Continue reading →

Posted in Uncategorized | 2 Comments