Tag Archives: Radio

Accentuate the Positives: Client-Voiced Radio Commercials

Posted on March 16, 2011 by Rod Schwartz

I’ll admit there are advertisers who should be discouraged from doing their own radio commercials. (Here I would love to insert a few perfect examples, but let’s be charitable.) Still, my tendency is to err in the direction of giving … Continue reading →

Posted in Advertising (General), Client-voiced commercials, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , | Leave a comment

Creating Profitable Radio Advertising: the Advertiser as Expert

Posted on March 14, 2011 by Rod Schwartz

Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and expertise, their accessibility, even their personalities to competitive advantage. After all, as owners their words carry more weight. They are the local … Continue reading →

Posted in Advertising (General), Client-voiced commercials, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Production | Tagged , , , , | Leave a comment

Words and Voices, the Art of Persuasion

Posted on February 28, 2011 by Rod Schwartz

I create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to ideas and make them soar. Words move people, products, and services. Words turn strangers into customers, and customers into evangelists. But … Continue reading →

Posted in Advertising (General), Casting Talent, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Voice Acting, Voiceover | Tagged , , , , , , , , , , , | Leave a comment

Raiders of the Lost (Radio) Advertising Budget

Posted on February 13, 2011 by Rod Schwartz

Advertising dollars are scarce in the best of times. Competition is always fierce. But in today’s economy, can any businessperson afford to squander his limited advertising budget? You wouldn’t think so. There have never been more places for advertisers to … Continue reading →

Posted in Advertising (General), Radio Advertising, Sales & Marketing | Tagged , , , | 3 Comments