Category Archives: Positioning

I’d Like to “Buy Local” But… (Guest Blog)

Posted on August 29, 2012 by Rod Schwartz

Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you.  This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points.  Get your free subscription here. As many of my … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

An Expensive Lesson on the Value of Branding (Guest Blog)

Posted on August 13, 2012 by Rod Schwartz

{Thanks to the irrepressible Phil Bernstein of Portland, OR for this insightful post on the value of brand advertising, reprinted here with his permission.} Recently I met with the Executive Vice President of a phone and Internet company in the … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Positioning, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Sales, Sales & Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

An Advertising Slogan We’d Love to See – Casino

Posted on August 5, 2012 by Rod Schwartz

Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading →

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines | Tagged , , , | Leave a comment