Tag Archives: Advertising

Got Originality?

Posted on March 30, 2011 by Rod Schwartz

Give me a break. “Got Botox?!” Imitation, the Rev. Colton insisted, is the sincerest form of flattery. In the annals of American advertising, no slogan has attracted so many imitations—trite or inane as they may be—as the legendary Got Milk?, … Continue reading →

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The Original, One and Only

Posted on March 30, 2011 by Rod Schwartz

Uncle Sam—an American original Here is a one-word reason advertisers should give serious consideration to participating in their radio commercials: originality.   Each of us is, in the strict sense of the word, unique. An original, not a clone. As … Continue reading →

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Ol’ Smudgy Takes a Page from Radio’s Playbook

Posted on February 14, 2011 by Rod Schwartz

You have to admit, this does not look like a typical newspaper ad: This ad has been running recently in The (Spokane, WA) Spokesman-Review — not in the classifieds, as the image above might suggest, but in the first section … Continue reading →

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Raiders of the Lost (Radio) Advertising Budget

Posted on February 13, 2011 by Rod Schwartz

Advertising dollars are scarce in the best of times. Competition is always fierce. But in today’s economy, can any businessperson afford to squander his limited advertising budget? You wouldn’t think so. There have never been more places for advertisers to … Continue reading →

Posted in Advertising (General), Radio Advertising, Sales & Marketing | Tagged , , , | 3 Comments