Category Archives: Uncategorized

Please Text and Drive

Posted on May 12, 2016 by Rod Schwartz

Got your attention, didn’t it? But why did it grab you? Because the message is short and to-the-point. Easy to comprehend. Because the message shocked you, at least a little. If you know of someone who died in an accident … Continue reading →

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“Leaving the Country If Trump’s Elected? Let Me Sell Your Home.”

Posted on May 12, 2016 by Rod Schwartz

Now here’s an example of brilliant Realtor® advertising! This message is bound to have lots of people in her community talking about her and engaging with her, regardless of their politics. As a prospecting and awareness-building ad, this is as … Continue reading →

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Low-cost and no-cost advertising ideas

Posted on May 2, 2016 by Rod Schwartz

A recent Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author provides a sensible, … Continue reading →

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Make Your Own Ginger Beer – Homemade Ginger Beer Improved

Posted on January 23, 2016 by Rod Schwartz

(This post, my first of 2016, has nothing to do with advertising or radio. Rather, I’m going to share my recipe for making homemade ginger beer – the non-alcoholic variety – along with some valuable tricks I’ve learned along the … Continue reading →

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Fishy Business: “Stop Running That Ad!”

Posted on March 6, 2015 by Rod Schwartz

The customer was obviously upset. She complained to the supermarket owner: I was listening to news talk 1150 and heard your advertisement for “Fresh Atlantic Salmon”.  I just wanted to let you know you are pushing a product that almost … Continue reading →

Posted in Advertising (General), Awards, Branding, Business, Communication, Consumer behavior, Copy, Copywriting, life lessons, Management, Positioning, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , | 2 Comments

On Selling Soap (Meet My New Friend, Duke Cannon)

Posted on January 17, 2015 by Rod Schwartz

I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Internet, Jingles, life lessons, Madison Avenue, Magazine, Newspaper, Positioning, Problem-solving, Productivity, Radio Advertising, Sales, Slogans and taglines, Storytelling, Uncategorized | 1 Comment

“If I don’t go, I don’t get”

Posted on January 2, 2015 by Rod Schwartz

After an extensive Internet search, I’ve concluded that I may be in possession of the only extant copy of the Warner & Swasey Company’s remarkable collection of American Business Ads, published 40 years ago under the title: “1776-1976 What has … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, life lessons, Magazine, Management, Newspaper, Positioning, Print, Productivity, Sales, Sales & Marketing, Slogans and taglines, Storytelling, Uncategorized | Tagged , , , , , , , , , , | 4 Comments

Make Up Your Mind to Be Happy

Posted on November 28, 2014 by Rod Schwartz

Robert Louis Stevenson, no stranger to pain and suffering, has often been cited as the author of these 12 exhortations on How to Be Happy. Whether his or not, the principles are worth consideration: 1. Make up your mind to … Continue reading →

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Best Steak Marinade Ever…Again (New Recipe!)

Posted on July 24, 2014 by Rod Schwartz

A couple years ago, I shared a steak marinade recipe that I picked up from a fellow Big Green Egg fan at a local Eggfest, that was especially good on cuts like tenderloin, sirloin, and anvil or flatiron steaks. In … Continue reading →

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Radio Is Dead. Long Live Radio.

Posted on February 11, 2013 by Rod Schwartz

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized | Tagged , , , , , | 1 Comment