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Category Archives: Uncategorized
When You Say America, You’ve Said It All
“With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls ‘maybe the most American summer ever.’ “So Budweiser is going to potentially ingenious, potentially … Continue reading
Posted in Uncategorized
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Radio Ads Outperform Other Media In Actual R.O.I.
LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report. British advertisers using radio there enjoyed a return on investment (ROI) of ￡7.70 for every ￡1 … Continue reading
Posted in Magazine, Newspaper, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized
Tagged Advertising, England, Nielsen, Radio, results, ROI
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Cremo of the Crop
Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of … Continue reading
Posted in Uncategorized
Tagged ad, Advertising, Commercial, cream, Cremo, foam, Radio, Radio Advertising, razor, shaving
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“Leaving the Country If Trump’s Elected? Let Me Sell Your Home.”
Now here’s an example of brilliant Realtor® advertising! This message is bound to have lots of people in her community talking about her and engaging with her, regardless of their politics. As a prospecting and awareness-building ad, this is as … Continue reading
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Low-cost and no-cost advertising ideas
A recent Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author provides a sensible, … Continue reading
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Make Your Own Ginger Beer – Homemade Ginger Beer Improved
(This post, my first of 2016, has nothing to do with advertising or radio. Rather, I’m going to share my recipe for making homemade ginger beer – the non-alcoholic variety – along with some valuable tricks I’ve learned along the … Continue reading
Posted in Ginger Beer, Uncategorized
Tagged #gingerbeer, beer, ginger, Ginger Beer, ginger juice, homemade ginger beer
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Fishy Business: “Stop Running That Ad!”
The customer was obviously upset. She complained to the supermarket owner: I was listening to news talk 1150 and heard your advertisement for “Fresh Atlantic Salmon”. I just wanted to let you know you are pushing a product that almost … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Life lessons, Management, Positioning, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Shop Local, Storytelling, Uncategorized
Tagged Advertising, branding, complaint, fish, grocery, Radio, salmon, seafood, supermarket
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On Selling Soap (Meet My New Friend, Duke Cannon)
I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Internet, Jingles, Life lessons, Madison Avenue, Magazine, Newspaper, Positioning, Problem-solving, Productivity, Radio Advertising, Sales, Slogans and taglines, Storytelling, Uncategorized
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RodSpots: the Next Chapter 