Category Archives: Uncategorized

Sometimes the Client Wins the Award

Posted on August 27, 2012 by Rod Schwartz

On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading →

Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

The Best Steak Marinade Ever

Posted on August 21, 2012 by Rod Schwartz

A great steak needs nothing but a bit of salt and pepper. Having grown up in Chicago, I know the taste and buttery texture of a great corn-fed beef steak.  We never marinated them.  Never had to. Now I live … Continue reading →

Posted in Branding, Uncategorized | Tagged , , , , , , , , | 1 Comment

Is Your Brand a Joke?

Posted on April 25, 2012 by Rod Schwartz

I enjoy a funny story as much as anyone.  But not every joke is worth telling, certainly not in all places, at all times. Just because you can tell it doesn’t mean that you should. Context matters, it really does.  … Continue reading →

Posted in Advertising (General), Branding, Communication, Copywriting, Print, Professional Services Advertising, Promotions, Sales & Marketing, Uncategorized | Tagged , , , , | 1 Comment

Best-Selling Wizard of Ads Trilogy…FREE!

Posted on March 14, 2012 by Rod Schwartz

If Roy H. Williams has advertised this elsewhere, I’ve not seen it.  But earlier this week, as I was poking around the Wizard’s website, I happened to notice that he’s making available FREE (for how long?) all three of his … Continue reading →

Posted in Advertising (General), Branding, Communication, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

The Charge of the Mosquito

Posted on August 27, 2011 by Rod Schwartz

             Mosquitos suck. They’re tiny. They’re irritating. And they’re inevitable. Even if you’re fortunate enough to live in an area where these biting insects aren’t a problem (does such a place exist?), you still face the … Continue reading →

Posted in Communication, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , | 1 Comment

RADIO-MERCURY MUSINGS

Posted on July 12, 2011 by Rod Schwartz

Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading →

Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | Leave a comment

Grace Broadcast Sales Celebrates 20 Years of Service to Local Direct Radio Advertising Sales Departments and Radio Advertisers

Posted on May 10, 2011 by Rod Schwartz

(reprinted by permission from Small Market Radio Newsletter, May 9, 2011) 20 Years of Service The year was 1991. A radio seller and sales manager was about to take the leap of faith familiar to all business owners.  For years, … Continue reading →

Posted in Communication, Grace Broadcast Sales, Radio Advertising, Radio Production, Radio Sales Cafe, Sales & Marketing, Uncategorized | Tagged , , , , , , , | Leave a comment

Remember Your Customers’ Birthdays and They’ll Remember You!

Posted on February 16, 2011 by Rod Schwartz

One of the definitions of elegance is simplicity. When it comes to promotions, I’m a big believer in keeping things simple – especially in this age of the 11-second attention span. Here’s a promotion any radio station or advertiser can … Continue reading →

Posted in Uncategorized | 2 Comments