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Category Archives: Uncategorized
Advertising to Make You Smile
Over the past few years the guys at Howard Hughes Appliance, TV, and Sleep Shop have used their radio advertising on April 1st to feature imaginative new products or uses for existing products, invented solely to give listeners a little chuckle. … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Consumer behavior, Copy, Copywriting, Positioning, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized
Tagged appliance, April 1, April Fool, Commercial, creativity, Howard Hughes, humor, imagination, Radio, television
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On Radio Anything’s Possible
It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly. Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s … Continue reading
Posted in Uncategorized
Tagged Advertising, brain, engaging, media, Mercury Awards, mind, pictures, Radio, speech
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Political Advertising: Radio Wins the Vote
This is the story of how one political candidate harnessed the power of radio advertising to win a competitive election. Following the death of Washington State Representative Steve Hailey, a former state legislator, Don Cox, was appointed to fill his … Continue reading
Posted in Uncategorized
Tagged campaign radio, election advertising, political, political advertising, political radio, Radio, testimonial
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DON’T Use That Song in Your Commercial
I was recently asked for a favor: to provide a short voice-over for a video intended for presentation at an upcoming trade show, in exchange for dinner and wine for four at a swanky restaurant, worth around $200-250. We live in … Continue reading
Posted in Uncategorized
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What You Don’t Know About Millennials
I was working on a post on this very theme when the weekly Small Market Radio Newsletter appeared in my inbox and I read my friend Jay Mitchell’s summary of the most recent research into the media consumption habits of Millennials. … Continue reading
Posted in Uncategorized
Tagged Advertising, AM/FM, marketing, millennials, myths, Radio, Social Media, streaming
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When You Say America, You’ve Said It All
“With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls ‘maybe the most American summer ever.’ “So Budweiser is going to potentially ingenious, potentially … Continue reading
Posted in Uncategorized
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Radio Ads Outperform Other Media In Actual R.O.I.
LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report. British advertisers using radio there enjoyed a return on investment (ROI) of ￡7.70 for every ￡1 … Continue reading
Posted in Magazine, Newspaper, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized
Tagged Advertising, England, Nielsen, Radio, results, ROI
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Cremo of the Crop
Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of … Continue reading
Posted in Uncategorized
Tagged ad, Advertising, Commercial, cream, Cremo, foam, Radio, Radio Advertising, razor, shaving
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Rod Schwartz's radio advertising blog 