Search RodSpots
-
-
Recent Posts
Categories
- Acoustics
- Advertising (General)
- Audio Equipment
- Awards
- Beverages
- Billboard
- Branding
- Business
- Casting Talent
- Client-voiced commercials
- Communication
- Consistency
- Consultants
- Consumer behavior
- Copy
- Copywriting
- Demonstration (demo) tapes
- Disclaimers
- editor
- Ginger Beer
- Got Milk?
- Grace Broadcast Sales
- graphic design
- information overload
- Internet
- Jingles
- life lessons
- Madison Avenue
- Magazine
- Management
- Newspaper
- Ogilvy
- Paul Harvey
- Pay-per-click
- political advertising
- Positioning
- Problem-solving
- Procrastination
- Productivity
- Professional Services Advertising
- Promotions
- Proofreading
- Radio Advertising
- Radio Commercials
- Radio Copywriting
- Radio Production
- Radio Sales Cafe
- Recipes
- recruitment
- Rush Limbaugh
- Sales
- Sales & Marketing
- Shop Local
- Sign
- Slogans and taglines
- Storytelling
- TMI
- Uncategorized
- Voice Acting
- Voiceover
Author Archives: Rod Schwartz
The Picture-Perfect Palouse
The Picture-perfect Palouse – a slideshow featuring photos of the Palouse, captured while on drives and walks in Palouse Country throughout the year. First-time visitors to the Palouse region describe our unique Palouse landscapes as peaceful, tranquil, different from any other … Continue reading
Posted in Uncategorized
Tagged landscapes, Palouse, Palouse images, Palouse landscapes, Palouse photography, PalousePics, photography
3 Comments
A Modest Proposal for Radio
Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading
Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged ad, Advertising, copy, copywriting, Production, quality, Radio, suck, TV, writing
Leave a comment
Thoroughbred Radio Ad Campaign Races into Hall of Fame
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Communication, Consistency, Copywriting, Positioning, Print, Radio Advertising, Radio Commercials, Radio Copywriting, Slogans and taglines, Storytelling, Voice Acting
Tagged ad, Award, campaign, Clio, Commercial, DeVito/Verdi, horse, Mercury, NTRA, racing, Radio, theater-of-the-mind
Leave a comment
Testimonial Ads Earn High Marks from the Wizard of Ads®
Most people reading this blog know who Roy H. Williams is. The Wizard of Ads®, founder of Wizard Academy and the American Small Business Institute, author of the best-selling Wizard of Ads® trilogy and co-author with partners Jeffrey and Bryan … Continue reading
Posted in Uncategorized
Tagged "Roy H. Williams", ad, Advertising, Clearview Eye Clinic, Commercial, Dr David Leach, Radio, testimonial, Wizard, Wizard of Ads
Leave a comment
Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising
What’s the best way to attract your next superstar? Hire your local radio station. Continue reading
Posted in Advertising (General), Business, Client-voiced commercials, Copywriting, Internet, Newspaper, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, recruitment
Tagged Advertising, employee, employment, help wanted, hiring, job, Radio, recruitment
Leave a comment
For All Your [Fill-in-the-Blank] Needs
cli·ché (noun) – a phrase that is overused and betrays a lack of original thought Just for fun sometime, make a mental note of all the ads you encounter that contain these five words: “for all your __________ needs.” Every time … Continue reading
Posted in Branding, Business, Client-voiced commercials, Copy, Copywriting, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production
Tagged Advertising, cliche, print, Radio, TV
Leave a comment
Tom Bodett, Still Kickin’ Butt for Motel 6
In 1992, Tom Bodett’s “Singing Phone Number” spot for Motel 6 took the $100,000 Grand Prize in that year’s Radio Mercury Awards. Since then, his radio spots have been Mercury finalists or winners 22 more times, with another Grand Prize … Continue reading
Posted in Uncategorized
1 Comment
How the New Business Landscape Is Challenging Tradition and Igniting Radio Advertising Sales
How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Grace Broadcast Sales, Internet, Positioning, Productivity, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling
Tagged Advertising, Amazon, Grace Broadcast Sales, non-traditional, prospects, Radio, Radio Sales Cafe, sales, small business
Leave a comment
Advertising to Make You Smile
Over the past few years the guys at Howard Hughes Appliance, TV, and Sleep Shop have used their radio advertising on April 1st to feature imaginative new products or uses for existing products, invented solely to give listeners a little chuckle. … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Consumer behavior, Copy, Copywriting, Positioning, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized
Tagged appliance, April 1, April Fool, Commercial, creativity, Howard Hughes, humor, imagination, Radio, television
Leave a comment
Effective Advertising and the Law of Exclusion
Your business is defined principally by what-you-sell or what-you-do. Are these the only things you talk about in your advertising? May I suggest that you are also defined by what you won’t do or sell, by what you exclude. The principle … Continue reading
Rod Schwartz's radio advertising blog 