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Category Archives: Radio Commercials
Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.
You’re not one of those advertisers who puts their telephone number into their radio ads, are you? Good. Didn’t think so. Because you know better. You chuckle at the mental image of somebody pulling over as they’re driving down the … Continue reading
Posted in Advertising (General), Branding, Business, Copy, Copywriting, Jingles, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling, Uncategorized
Tagged 1-800-FLOWERS, ad, Advertising, Commercial, Dissmore's, Geico, Home Depot, Howard Hughes, jingle, Ken Paulson, McDonald's, phone, phone number, Sam Dial, telephone, WalMart, Yellow Pages
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A Modest Proposal for Radio
Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading
Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged ad, Advertising, copy, copywriting, Production, quality, Radio, suck, TV, writing
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Thoroughbred Radio Ad Campaign Races into Hall of Fame
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Communication, Consistency, Copywriting, Positioning, Print, Radio Advertising, Radio Commercials, Radio Copywriting, Slogans and taglines, Storytelling, Voice Acting
Tagged ad, Award, campaign, Clio, Commercial, DeVito/Verdi, horse, Mercury, NTRA, racing, Radio, theater-of-the-mind
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Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising
What’s the best way to attract your next superstar? Hire your local radio station. Continue reading
Posted in Advertising (General), Business, Client-voiced commercials, Copywriting, Internet, Newspaper, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, recruitment
Tagged Advertising, employee, employment, help wanted, hiring, job, Radio, recruitment
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For All Your [Fill-in-the-Blank] Needs
cli·ché (noun) – a phrase that is overused and betrays a lack of original thought Just for fun sometime, make a mental note of all the ads you encounter that contain these five words: “for all your __________ needs.” Every time … Continue reading
Posted in Branding, Business, Client-voiced commercials, Copy, Copywriting, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production
Tagged Advertising, cliche, print, Radio, TV
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How the New Business Landscape Is Challenging Tradition and Igniting Radio Advertising Sales
How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Grace Broadcast Sales, Internet, Positioning, Productivity, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling
Tagged Advertising, Amazon, Grace Broadcast Sales, non-traditional, prospects, Radio, Radio Sales Cafe, sales, small business
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Advertising to Make You Smile
Over the past few years the guys at Howard Hughes Appliance, TV, and Sleep Shop have used their radio advertising on April 1st to feature imaginative new products or uses for existing products, invented solely to give listeners a little chuckle. … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Consumer behavior, Copy, Copywriting, Positioning, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized
Tagged appliance, April 1, April Fool, Commercial, creativity, Howard Hughes, humor, imagination, Radio, television
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Advertising and the Two Gateways to the Brain
Which is more powerful, the eye or the ear? If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, information overload, Jingles, Magazine, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Advertising, comprehension, ear, eye, memory, mind, Radio, retention, Ries, speech, Trout
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Speaking of “Word of Mouth…”
“Word-of-mouth” is not advertising. It’s a personal recommendation. It starts with someone being deeply impressed by a product or service, so much so that when an opportunity arises, he or she tells another person about it. With this in mind, may I offer you a … Continue reading
Penetrating the Consumer Brain
The goal of all advertising is simply to penetrate the human brain*, the seat of all our thoughts, emotions, and choices. My goal as an advertising professional – and yours as a business owner – is to make your company the … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Magazine, Management, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged ad, Advertising, automobile, branding, conversation, import, Radio, Realtor, Service
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GRACE BROADCAST SALES – Sound Ideas for Building Business! (sm)
Radio Sales Café – Networking for Radio Advertising Sales Professionals
Rod Schwartz's radio advertising blog 