Category Archives: Branding

Professional Voice-over and Narration for…Five Bucks?

Posted on January 23, 2013 by Rod Schwartz

The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , , , | 1 Comment

Expert Use of Radio Advertising by LASIK and Cataract Surgery Specialist – Another Radio Advertising Success Story

Posted on January 6, 2013 by Rod Schwartz

As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, where judgments are made about … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , , , | Leave a comment

“If I Don’t Go, I Don’t Get”

Posted on December 13, 2012 by Rod Schwartz

“If I Don’t Go, I Don’t Get” This ad was written in 1975 for The Warner & Swasey Company of Cleveland, Ohio, manufacturer of heavy industrial equipment and machinery, the latest installment (at that time) in a series of 1000 … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, life lessons, Magazine, Management, Newspaper, Positioning, Print, Storytelling, Uncategorized | Tagged , , , , , , , | 1 Comment

I’d Like to “Buy Local” But… (Guest Blog)

Posted on August 29, 2012 by Rod Schwartz

Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you.  This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points.  Get your free subscription here. As many of my … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Sometimes the Client Wins the Award

Posted on August 27, 2012 by Rod Schwartz

On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading →

Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Some Mighty Fine Radio Work!

Posted on August 24, 2012 by Rod Schwartz

This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading →

Posted in Advertising (General), Awards, Branding, Communication, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Voice Acting | Tagged , , , , , | Leave a comment

The Best Steak Marinade Ever

Posted on August 21, 2012 by Rod Schwartz

A great steak needs nothing but a bit of salt and pepper. Having grown up in Chicago, I know the taste and buttery texture of a great corn-fed beef steak.  We never marinated them.  Never had to. Now I live … Continue reading →

Posted in Branding, Uncategorized | Tagged , , , , , , , , | 1 Comment

An Advertising Slogan We’d Love to See – Casino

Posted on August 5, 2012 by Rod Schwartz

Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading →

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines | Tagged , , , | Leave a comment

Freebie for an Independent Florist

Posted on May 8, 2012 by Rod Schwartz

I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800”  number services. The client, owner … Continue reading →

Posted in Advertising (General), Branding, Copywriting, Grace Broadcast Sales, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , | 1 Comment

Jelly Bean Branding

Posted on April 29, 2012 by Rod Schwartz

Betcha didn’t know that April 22nd was Jelly Bean Day. Or that jelly beans have been around since at least the time of the Civil War. As kids, we ate our fill of them every Easter season.  Then they’d pretty … Continue reading →

Posted in Branding, Communication, graphic design, Sales & Marketing | Tagged , , , , , , , , | Leave a comment