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Author Archives: Rod Schwartz
Ed Van Nuland on Procrastination
My buddy Ed Van Nuland never fails to impress with his witty one-offs. A favorite of mine is the term he invented to describe the state of being temporarily short of funds: Coinus Interruptus. This morning, out of the blue, … Continue reading
Posted in Advertising (General), Communication, Copy, Life lessons, Procrastination, Uncategorized
Tagged aphorisms, art, procrastination, quotations, science
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Dazzling Them With Brilliance in Moscow, ID
You can’t drive by this thing without noticing it. And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!! The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading
Posted in Advertising (General), Business, Communication, Copy, Graphic design, Information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Uncategorized
Tagged Advertising, driving, electronic, Idaho, magazine, marketing, media, Moscow, Newspaper, ordinance, print, readerboard, sign, texting, Tri-State
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The Man with One Leg (Guest Blog)
Marcus Sheridan, an inbound marketing specialist and consultant, blogs at his website, The Sales Lion. My daughter Rebecca subscribes to his feeds (as do I now) and passed this post along to me in an email. I was impressed with … Continue reading
I’d Like to “Buy Local” But… (Guest Blog)
Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you. This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points. Get your free subscription here. As many of my … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized
Tagged Advertising, branding, Buy Local, customer, Hometown, local, Radio, Service, Shop, Shop Local
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Sometimes the Client Wins the Award
On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized
Tagged ad, Advertising, Award, bakery, Commercial, deli, Dissmore's, grocery, IGA, Radio, Radio Mercury Awards, spot, supermarket, SUPERVALU
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Some Mighty Fine Radio Work!
This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading
The Best Steak Marinade Ever
A great steak needs nothing but a bit of salt and pepper. Having grown up in Chicago, I know the taste and buttery texture of a great corn-fed beef steak. We never marinated them. Never had to. Now I live … Continue reading
Posted in Branding, Uncategorized
Tagged beef, branding, Costco, marinade, Rancher's Reserve, Safeway, steak, USDA Choice, USDA Select
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Advertising Slogans We’d Love to See – Any Mass Retailer
Lowest Prices of the Season* *and by that we mean “until the next time we say ‘Lowest Prices of the Season.’” Ever ask yourself what all these stores mean when they advertise “lowest prices of the season” or “biggest sale … Continue reading
Posted in Advertising (General), Business, Communication, Copy, Newspaper, Slogans and taglines
Tagged ad, Advertising, consumer, flyer, lowest, mass, Newspaper, prices, retail, retailer, sale, season, slogan, weasel
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Finding and Keeping a Great Salesman
In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and … Continue reading
RodSpots: the Next Chapter 