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Category Archives: Copywriting
Sometimes the Client Wins the Award
On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized
Tagged ad, Advertising, Award, bakery, Commercial, deli, Dissmore's, grocery, IGA, Radio, Radio Mercury Awards, spot, supermarket, SUPERVALU
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Some Mighty Fine Radio Work!
This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading
Finding and Keeping a Great Salesman
In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and … Continue reading
An Advertising Slogan We’d Love to See – Casino
Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading
Posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines
Tagged Advertising, Billboard, casino, slogan
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Freebie for an Independent Florist
I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800” number services. The client, owner … Continue reading
Jim Williams on Using Demo Tapes to Sell Radio Advertising
HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading
Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling
Tagged ad, Advertising, demo, demonstration, Jim, Radio, sales, tape, training, Williams
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Is Your Brand a Joke?
I enjoy a funny story as much as anyone. But not every joke is worth telling, certainly not in all places, at all times. Just because you can tell it doesn’t mean that you should. Context matters, it really does. … Continue reading
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