Category Archives: Professional Services Advertising

An Expensive Lesson on the Value of Branding (Guest Blog)

{Thanks to the irrepressible Phil Bernstein of Portland, OR for this insightful post on the value of brand advertising, reprinted here with his permission.} Recently I met with the Executive Vice President of a phone and Internet company in the … Continue reading

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Positioning, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Sales, Sales & Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Context Matters

Whenever I meet with a new advertising client or prospect, one of the first items of business is to come to a meeting of the minds concerning the singular importance of: The Message. What-the-ad-says has more to do with the … Continue reading

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, editor, graphic design, Newspaper, Print, Problem-solving, Professional Services Advertising, Promotions, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling | Tagged , , , , , , , , | Leave a comment

Is Your Brand a Joke?

I enjoy a funny story as much as anyone.  But not every joke is worth telling, certainly not in all places, at all times. Just because you can tell it doesn’t mean that you should. Context matters, it really does.  … Continue reading

Posted in Advertising (General), Branding, Communication, Copywriting, Print, Professional Services Advertising, Promotions, Sales & Marketing, Uncategorized | Tagged , , , , | 1 Comment

Best-Selling Wizard of Ads Trilogy…FREE!

If Roy H. Williams has advertised this elsewhere, I’ve not seen it.  But earlier this week, as I was poking around the Wizard’s website, I happened to notice that he’s making available FREE (for how long?) all three of his … Continue reading

Posted in Advertising (General), Branding, Communication, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

“WORD-OF-MOUTH IS MY BEST ADVERTISING.”

“I don’t need to advertise.  I rely on word-of-mouth. My customers tell their friends.”    How often have you heard those words? Personal referrals and recommendations are powerful, especially when we’re considering the purchase of a product or service from … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , | 5 Comments

RADIO (Still) Gets Results!

The fact that I retrieved this presentation from a cassette tape tells you something about how long ago I put it together. (Hint: it was before we recorded onto flash memory cards, before we emailed MP3 files, even before we burned CD’s. Seinfeld was … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Production, Sales & Marketing, Storytelling | 2 Comments

DONT U MAKE THESE MISTAKE’S

Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right?  We radio folks may find it easier to hide our misspellings, grammatical and punctuation errors behind a microphone … Continue reading

Posted in Advertising (General), Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , , | Leave a comment

RADIO-MERCURY MUSINGS

Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading

Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | Leave a comment

The Power of Words

“Choose your next witticism carefully, Mr. Bond.  It may be your last.”   –Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, … Continue reading

Posted in Advertising (General), Branding, Casting Talent, Client-voiced commercials, Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | 3 Comments

The Problem With Groupon-style Deals

Earlier this month a friend shared this story of a bakery owner who lost $8000 cash honoring an ill-advised experiment with Groupon. Not surprisingly, their unfortunate experience isn’t an isolated incident.  Did you happen to see this article from the … Continue reading

Posted in Advertising (General), Branding, Communication, Professional Services Advertising, Promotions, Sales & Marketing | Tagged , , , , , , | 3 Comments