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Tag Archives: Advertising
An Advertising Slogan We’d Love to See – Casino
Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading
Posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines
Tagged Advertising, Billboard, casino, slogan
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Jim Williams on Using Demo Tapes to Sell Radio Advertising
HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading
Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling
Tagged ad, Advertising, demo, demonstration, Jim, Radio, sales, tape, training, Williams
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Is Your Brand a Joke?
I enjoy a funny story as much as anyone. But not every joke is worth telling, certainly not in all places, at all times. Just because you can tell it doesn’t mean that you should. Context matters, it really does. … Continue reading
Best-Selling Wizard of Ads Trilogy…FREE!
If Roy H. Williams has advertised this elsewhere, I’ve not seen it. But earlier this week, as I was poking around the Wizard’s website, I happened to notice that he’s making available FREE (for how long?) all three of his … Continue reading
Posted in Advertising (General), Branding, Communication, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling, Uncategorized
Tagged Ads, Advertising, Audiobooks, Books, commercials, copywriting, download, free, Radio, Roy, trilogy, Williams, Wizard
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DONT U MAKE THESE MISTAKE’S
Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio folks may find it easier to hide our misspellings, grammatical and punctuation errors behind a microphone … Continue reading
Posted in Advertising (General), Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling
Tagged ad, Advertising, communication, copy, copywriting, English usage, grammar, language, marketing, punctuation, speaking, speech, spelling, writing
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RADIO-MERCURY MUSINGS
Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading
Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged 2004, Advertising, Award, Commercial, Competition, copywriting, Engaging Radio Commercials, Mercury, Production, Radio, Radio Mercury Awards, winner, Woodpecker
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The Power of Words
“Choose your next witticism carefully, Mr. Bond. It may be your last.” –Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, … Continue reading
Posted in Advertising (General), Branding, Casting Talent, Client-voiced commercials, Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover
Tagged 1964, Advertising, audio, Cold War, Goldfinger, Goldwater, James Bond, nuclear, Radio, script, Soviet Union, Tony Schwartz, words
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Happy April First!
This is one of eight different commercials running heavily all day April 1st on all six commercial radio stations in the market. (If the local NPR affiliate would allow it, they’d be running there, too.) It’s a special one-day campaign, … Continue reading
RodSpots: the Next Chapter 