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Category Archives: Advertising (General)
Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
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Expert Use of Radio Advertising by LASIK and Cataract Surgery Specialist – Another Radio Advertising Success Story
As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, where judgments are made about … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Advertising, Commercial, eye, Lasik, lens, Ogilvy, Radio, RESTOR, story, Storytelling, testimonial, testimonials, vision
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“If I Don’t Go, I Don’t Get”
“If I Don’t Go, I Don’t Get” This ad was written in 1975 for The Warner & Swasey Company of Cleveland, Ohio, manufacturer of heavy industrial equipment and machinery, the latest installment (at that time) in a series of 1000 … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, life lessons, Magazine, Management, Newspaper, Positioning, Print, Storytelling, Uncategorized
Tagged Advertising, branding, corporate, positioning, Storytelling, Swasey, values, Warner
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Ed Van Nuland on Procrastination
My buddy Ed Van Nuland never fails to impress with his witty one-offs. A favorite of mine is the term he invented to describe the state of being temporarily short of funds: Coinus Interruptus. This morning, out of the blue, … Continue reading
Posted in Advertising (General), Communication, Copy, life lessons, Procrastination, Uncategorized
Tagged aphorisms, art, procrastination, quotations, science
2 Comments
Dazzling Them With Brilliance in Moscow, ID
You can’t drive by this thing without noticing it. And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!! The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading
Posted in Advertising (General), Billboard, Business, Communication, Copy, graphic design, information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Sign, Slogans and taglines, Uncategorized
Tagged Advertising, driving, electronic, Idaho, magazine, marketing, media, Moscow, Newspaper, ordinance, print, readerboard, sign, texting, Tri-State
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I’d Like to “Buy Local” But… (Guest Blog)
Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you. This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points. Get your free subscription here. As many of my … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized
Tagged Advertising, branding, Buy Local, customer, Hometown, local, Radio, Service, Shop, Shop Local
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Sometimes the Client Wins the Award
On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized
Tagged ad, Advertising, Award, bakery, Commercial, deli, Dissmore's, grocery, IGA, Radio, Radio Mercury Awards, spot, supermarket, SUPERVALU
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Some Mighty Fine Radio Work!
This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading
Advertising Slogans We’d Love to See – Any Mass Retailer
Lowest Prices of the Season* *and by that we mean “until the next time we say ‘Lowest Prices of the Season.’” Ever ask yourself what all these stores mean when they advertise “lowest prices of the season” or “biggest sale … Continue reading
Posted in Advertising (General), Business, Communication, Copy, Newspaper, Slogans and taglines
Tagged ad, Advertising, consumer, flyer, lowest, mass, Newspaper, prices, retail, retailer, sale, season, slogan, weasel
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Rod Schwartz's radio advertising blog 