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Category Archives: Sales & Marketing
A Tale of Two Lawyers
It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling
Tagged "legal advertising", "Monday Morning Memo", "Roy H. Williams", Advertising, attorney, lawyer, online, pay-per-click, Radio
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Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
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Expert Use of Radio Advertising by LASIK and Cataract Surgery Specialist – Another Radio Advertising Success Story
As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, where judgments are made about … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Advertising, Commercial, eye, Lasik, lens, Ogilvy, Radio, RESTOR, story, Storytelling, testimonial, testimonials, vision
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Dazzling Them With Brilliance in Moscow, ID
You can’t drive by this thing without noticing it. And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!! The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading
Posted in Advertising (General), Billboard, Business, Communication, Copy, graphic design, information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Sign, Slogans and taglines, Uncategorized
Tagged Advertising, driving, electronic, Idaho, magazine, marketing, media, Moscow, Newspaper, ordinance, print, readerboard, sign, texting, Tri-State
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I’d Like to “Buy Local” But… (Guest Blog)
Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you. This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points. Get your free subscription here. As many of my … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized
Tagged Advertising, branding, Buy Local, customer, Hometown, local, Radio, Service, Shop, Shop Local
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Sometimes the Client Wins the Award
On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized
Tagged ad, Advertising, Award, bakery, Commercial, deli, Dissmore's, grocery, IGA, Radio, Radio Mercury Awards, spot, supermarket, SUPERVALU
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Finding and Keeping a Great Salesman
In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and … Continue reading
Chris Lytle on “Inbox Detox”
When Chris Lytle has something to say, it’s worth paying attention. Especially if you’re in sales. This morning I received two emails from Chris. The first was in response to a question I asked him last week. The second, a … Continue reading
Posted in Consultants, email, information overload, Problem-solving, Productivity, Sales & Marketing, TMI
Tagged Chris, consultant, Email, information, Lytle, overload, sales, zero
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An Advertising Slogan We’d Love to See – Casino
Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading
Posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines
Tagged Advertising, Billboard, casino, slogan
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Freebie for an Independent Florist
I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800” number services. The client, owner … Continue reading
Rod Schwartz's radio advertising blog 