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Category Archives: Radio Copywriting
Freebie for an Independent Florist
I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800” number services. The client, owner … Continue reading
Jim Williams on Using Demo Tapes to Sell Radio Advertising
HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading
Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling
Tagged ad, Advertising, demo, demonstration, Jim, Radio, sales, tape, training, Williams
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Best-Selling Wizard of Ads Trilogy…FREE!
If Roy H. Williams has advertised this elsewhere, I’ve not seen it. But earlier this week, as I was poking around the Wizard’s website, I happened to notice that he’s making available FREE (for how long?) all three of his … Continue reading
Posted in Advertising (General), Branding, Communication, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling, Uncategorized
Tagged Ads, Advertising, Audiobooks, Books, commercials, copywriting, download, free, Radio, Roy, trilogy, Williams, Wizard
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David Ogilvy on Writing and the Spoken Word
From Brain Pickings… On September 7th, 1982, Ogilvy sent an internal memo to all agency employees, titled “How to Write:” The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded … Continue reading
DONT U MAKE THESE MISTAKE’S
Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio folks may find it easier to hide our misspellings, grammatical and punctuation errors behind a microphone … Continue reading
Posted in Advertising (General), Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling
Tagged ad, Advertising, communication, copy, copywriting, English usage, grammar, language, marketing, punctuation, speaking, speech, spelling, writing
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RADIO-MERCURY MUSINGS
Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading
Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged 2004, Advertising, Award, Commercial, Competition, copywriting, Engaging Radio Commercials, Mercury, Production, Radio, Radio Mercury Awards, winner, Woodpecker
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The Power of Words
“Choose your next witticism carefully, Mr. Bond. It may be your last.” –Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, … Continue reading
Posted in Advertising (General), Branding, Casting Talent, Client-voiced commercials, Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover
Tagged 1964, Advertising, audio, Cold War, Goldfinger, Goldwater, James Bond, nuclear, Radio, script, Soviet Union, Tony Schwartz, words
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CAR DEALER RADIO ADVERTISING…IMPROVED
Too many car dealer radio and TV ads sound the same. They all use the same tired clichés, hyperboles, and ad-speak. They shout at the listener, thump their chest, and answer questions nobody’s asking. Small wonder that consumers find it … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing
Tagged auto, auto ads, automobile ads, car advertising, car dealer, Commercial, copywriting, dealer, Radio, Radio Advertising
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Rod Schwartz's radio advertising blog 